Partner with Brumley Printing for B2B Direct Mail! Call (817) 336-5551Īs you can see, direct mail is a useful marketing tool to help your company reach financial and production goals. Technologies, including mailing lists, QR codes, printing on demand, variable data and personalization, have become more accessible and affordable.While many emails are never opened, direct mail has 79% engagement.Response to B2B direct mail is 37% higher than email.When combined with digital marketing, the success of B2B direct mail increases an additional 28-45% depending on the source. ![]() They are shifting away from completely digital and online strategies. More millennials and Gen Zs are in business decision-making decisions than ever before.Direct mail helps bring traffic to your website.Given the physical nature of direct mail, pieces can be saved, displayed and referred to again and again.Potential clients are becoming fatigued by digital ads. ![]() Digital marketing costs are increasing, so the ROI of direct mail campaigns is more attractive.We strongly believe that just like B2C services and products, companies seeking business clients reap rewards from B2B direct mail marketing.įirst, we’ll review some of the biggest benefits of direct mail, and why a B2B direct mail campaign makes good sense. But is direct mail only a tool for attracting consumers to your business? Should direct mail campaigns only be for B2C? At Brumley Printing, we answer those questions with an emphatic “NO”. But how do those social media and mobile marketing relationships get captured in the first place? Very often, it’s print! Saying that you only need social and mobile but not print is akin to saying that when buying a house you only need the upper stories but not the foundation.In previous blog articles, we have praised direct mail as an effective marketing strategy for reaching consumers. Folks claim you don’t need direct mail because you have social media and mobile marketing. Direct mail drives social media and online marketing. When you’re trying to reach the C-Suite, what’s that worth?Ĩ. While these mailings may have higher price tags, they can also get near 100% open rates. “They are not only fun, but they get opened!” Palko says. Direct mail offers options like kits, dimensional mail, and unique packaging options that get past gatekeepers. There are only so many things you can do to make email look more important. Direct mail can reach high-level decision-makers that email can’t. Yes, you can provide links, but with direct mail, you get that content in front of them in a tangible way right out of the gate.ħ. Mailers can also include a wide variety of trust-building content not possible (or reasonable) to include in email. B2B decision makers trust direct mail more than email, especially for high-value products and services. There is a reason businesses are more likely to get lending offers in the mail. Certain of fers just won’t get tracti on by email. As a result, a huge percentage of email sent to businesses is never read.”Ħ. It’s hard to separate the junk from the legitimate email. Larry Bradley, owner of Proforma Sunbelt Graphics, writes, “The overwhelming volume of email received at work is a huge hurdle for legitimate email marketers. This is true of consumers but even more true of businesses. Email is an effective tool, but we are overwhelmed by it. Direct mail doesn’t have the competition. If you send a postcard, the new person in that job sees it-and you’ve just introduced yourself as a vendor.ĥ. If you send an email to someone who’s no longer there, it bounces. It is still effective even when the target recipient has moved on from the company. ![]() You don’t get that kind of staying power-or attention-with email.”Ĥ. “Although they didn’t act immediately, we remained top of mind until they were ready to act. “We’ve had people tell us that they had one of our mailings sitting on their desks for months,” notes Andre Palko, president of Technifold USA. Think of it like consumers taping things to their refrigerator. Direct mail remains effective long after it hits the desk. “However, the odds are still much better- and it doesn’t contain a virus.”ģ. Direct mail doesn’t get caught in the spam filter. “Yes, it may be skimmed by a gate keeper,” notes Roger Buck, former director of marketing for The Flesh Company. Even if a customer does not subscribe or unsubscribes from your email list, you can still reach them with direct mail (This is why you should always get physical addresses from those on your email lists!).Ģ. Unlike email and text messaging, people don’t have to opt in. You don’t have to get recipients’ permission to send direct mail. The reality is that direct mail remains critical. Day in and day out, you are bombarded with false messaging that direct mail is dead.
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